KB
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작성일 22-12-13 03:22본문
Download : KB .pptx
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Service Marketing
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INDEX
ABOUT KB
7P,
GAP’S MODEL
CUSTOMER BEHAVIOR IN SERVICE
CUSTOMER PERCEPTION OF SERVICE
SERVICE DESIGN AND STANDARDS
DEMAND PATTERNS
STRATEGIES FOR DEMAND
PRICING OF SERVICES
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ABOUT KB
1
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7P
2
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PRODUCT
1. FUND
2. DEPOSIT
3. LOAN
4. BANCASSURANCE
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5. MOBILE BANKING SERVICE
Convenience ? anytime, anywhere
Security ? PIN, password, secret card
Low fee
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PLACE
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- KB STAR CLUB
Preferential service charges
Interest Rate Preferred Service
Unsecured Loan Services
Using Financial Counseling Center
Asset Management Consulting
Preferred Customer program
PRICE
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1. Advertising
PROMOTION
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2. Personal selling
- CRM
3. Sales Promotion
- Preferred Customer program, Private banking servic…(drop)
KB
KB , KB 기타레포트 , KB
설명
레포트/기타
Download : KB .pptx( 14 )
KB,기타,레포트
순서
KB
다.